Postmodernism & the Super Bowl: Commercials
Postmodernism & the Super Bowl: Commercials
Postmodernism & the Super Bowl: Commercials No Super Bowl commentary is complete without saying something about the commercials. This year the admen were trying way too hard, to the point that few of them were interesting, witty, or even mildly amusing. But note the postmodern phenomenon of how the image is everything, with NO concern for content or even meaning. Could you tell what product the commercials were advertising? The vulgar commercial with the woman's blouse strap straining, then breaking might have inspired you to buy the product it advertised (though it is hard to see how), but it had nothing to do with the product that GoDaddy.com sells. (I'm sure hardly any of the viewers has any idea what that product is. Something about internet domain names, I believe.) But, I guess, the company spent $2.5 million for every 30 seconds it aired in order to have a "sexy" image, something apparently prized by computer nerds. And what was the connection between mortage insurance and that tasteless scene of a doctor zapping a bug and making a little girl think her daddy is dead? These commercials are only symptomatic of what is happening throughout our culture, including the church: Substance doesn't matter. Just image, sensation, and making an impression.I quoted Dr. Veith's post in its entirety. He better expressed part of my Superbowl post's intention.
