New Apple Ads
New Apple Ads There are three more of those inventive Apple ads out. Check them out. "Touche!" is hilarious.
Posted June 13, 2006
by Christopher Gillespie
Jun 13, 2006
ghp said...
Yup, "Touche" & "Out of the Box" are both very good. I didn't like "Work/Home" as much -- I think it's the weakest of all the ads done to date. For the most part, the ads work so well because they avoid the hackeneyd, knee-jerk stereotypes in favor of actual, real "stuff". Wintel boxes can certainly do the "home" stuff, they just don't do it as well, or as easily, as the Mac. This was touched on far better in the iLife ad, IMO.
Jun 13, 2006
Christopher Gillespie said...
I can appreciate the lack of really "negative" advertising Apple is using. Sure PCs work and are useful just not for everything and everyone. Very clever and doesn't make you feel like an absolute moron for having a Dell on your desk. It just makes you consider an Apple the next time.Yes, blatantly down-to-earth advertising is bound to be successful. It certainly comes across as more "honest."
Christopher Gillespie
Pastor of Grace Lutheran Church - Dyer, Indiana, Lutheran of the Book of Concord of 1580, Husband of Anne, Father of Ethan, Elsie, Gabriel, Luke, Naomi, and Leah; Masters of Divinity from Concordia Theological Seminary in 2009, currently in thesis stage of Masters of Sacred Theology
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