The tyranny of the grub grabbers
I consider myself indicted. Grabbing is not nice.
The truth, of course, is that this nasty little piece of jargon has been rudely shoved into our language. Marketers love to foment the notion that we are all 'cash-rich and time-poor'. If they can encourage the belief that we all work too hard we'll feel better about the expensive little 'indulgences' with which we can 'treat' ourselves. Go on, have a lovely milky beverage, a bath full of skin-irritating bubbles and light a candle that smells like a hooker's handbag - you're so 'hassled', so 'stressed' by daily life that you know you deserve to treat yourself. And of course, you busy little consumption unit, you just love to grab a coffee don't you? We love it too. We love that you come into our retail experience environment, give us the money as fast as humanly possible, pick up the steaming product and then piss off back into the street where you no longer cost us heat, light, groundrent and attention. Quick, quick. Grab n'go. Get the hell out so we can move the next one in and strip them of their cash too. When did we become a nation of grabbers? We are nowhere near the 'hardest working nation in Europe'. We have as much time as any other civilised nation to enjoy food, drink and conversation. It reflects poorly on us that we embrace this garbage rather than loudly rejecting it. Mum was right. 'Grabbing' is just not nice. via The tyranny of the grub grabbers | Life and style | guardian.co.uk . HT: Cyberstones
