I want to suggest that Christians may best reclaim Christmas, indirectly, by first reclaiming Easter. Ours is an ironic faith, one that trains its adherents to see strength in weakness. The irony at hand could be that a secularizing culture has shown us something important by devaluing Christmas. In a way, Christians have valued Christmas too much and in the wrong way. I defer again to Hoffman, who writes,
‘Historians tell us that Christmas was not always the cultural fulcrum that balances Christian life. There was a time when Christians knew that the paschal mystery of death and resurrection was the center of Christian faith. It was Easter that mattered, not Christmas. Only in the consumer-conscious nineteenth century did Christmas overtake Easter, becoming the centerpiece of popular piety. Madison avenue marketed the change, and then colluded with the entertainment industry to boost Christmas to its current calendrial prominence.’
The Bible, of course, knows nothing of the designated holidays we call Easter or Christmas. But each holiday celebrates particular events, and there can be no doubt which set of events receives the most scriptural emphasis.
Rodney Clapp,”Let the Pagans Have the Holiday,” p. 80